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Build a holistic Market Share Data System for efficient data analysis in a long term
Background
Market share Key Performance Indicators (KPIs) are crucial metrics for gauging the performance of a company against the broader industry. These indicators provide valuable insights to marketing, operations, and business unit teams. However, the reliability of these market share metrics has faced several challenges that need to be addressed.
Common Issues across Companies
Currently, marketing competitive data is mostly sourced from third-party analytics companies, making it essential to implement automated checks to ensure data quality. The lack of a standardized process for data flow, coupled with the absence of automated quality assurance, increases the risk of errors. Additionally, a single engineer managing the web crawler program creates a critical point of failure. Although alerts exist, they are not user-friendly, necessitating a centralized system for documenting market share data and status, service-level agreements (SLAs), and error resolution processes.
With company expanding business and growing needs for market analysis, resolving these issues becomes even more critical.
